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Hello, I'm
Charles

Marketer. / Bus. Dev. / Creative.

About

Professional Profile

Versatile executive with a successful record of building, transforming, and leading teams in non-profit and for-profit environments. Strong business acumen combined with innovative thinking that produces strategies to maximize investments, increase revenue, and create long-term success.

A recent record of steady revenue growth, including during down markets. Extensive experience in financial management, strategic planning, customer relationship management, and marketing.

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Skills

Marketing

Expert

Fundraising/ Business Development

Advanced

Creative Design

Advanced

Leadership/ Management

Expert

Knowledge

  • Marketing Plans
  • Business Plans
  • Brand Management
  • CRM Platforms
  • CMS Platforms
  • Design Theory
  • Layout/Composition
  • UX/UI
  • Business Analytics
  • Budget Management
  • Color Theory
  • Platform Skills

Technical Skills + Software

Photoshop/Illustrator
HTML5/CSS3
MS Suite/Project Mgmt. Software

Experience*

*Partial professional experience; please consult my resume for additional creative and corporate experience.

Communities in Schools

CEEO

November 2022 - Present
Chief External Engagement Officer responsible for creating and overseeing a comprehensive national development strategy, securing $30 million+ annually from a wide range of sources including federal and state governments, corporate and private foundations and individual philanthropists. Develop national branding, marketing and communications strategic plans which elevate and amplify the brand stories and thought-leadership of CIS. Design and direct targeted marketing and communications campaigns to accelerate brand objectives.
NSBE

CDMO

July 2019 - September 2022
As Chief Development & Marketing Officer led and directed strategic planning, management and fundraising initiatives, raising over $20 million annually from corporate, foundation and individual donors. Worked collaboratively across all functional areas as an executive leadership team member. Presided over the largest expansion of national partnerships and revenue is NSBE's history.

Developed strategic marketing plans, including formulating marketing investments and operating budgets to achieve revenue goals and member growth. Led the first brand refresh in the history of this ~50-year-old brand. Provided strategic direction, prioritization, and oversight of marketing and communications professionals responsible for content creation, complete digital footprint (web, social media, campaigns), and physical presence at events and conferences.
UNCF

ADD

June 2012 - July 2019
As Area Development Director managed and grew portfolios of donors and prospects with giving capacity in the five- to eight-figure range in three high-profile markets (NYC, NJ, DC.) Developed and managed multi-faceted annual campaigns targeting corporate, foundation, faith, workplace and individual donors. Developed professional fundraising officers to cultivate, solicit and steward donors, resulting in top-performing offices nationally. Recruited skilled volunteers to identify new income opportunities and promote organizational priorities. Worked closely with President/CEO to identify and close multiple seven-figure gifts.
Third Power

Principal

Feb. 2008 - June 2012
Long-term engagement to design and execute a multi-state university tour for a leading non-profit concern. Management and oversight of program from creative development to on-site execution. Responsibilities included web development, sponsor exhibit booth design and creation, print/electronic marketing collateral, vendor selection and management, site selection, signage, custom backdrops, and on-site production.

Additional work can be found at www.3rdpwr.com
FUZION Marketing Group

Vice-President

March 2006 - Feb. 2008
Managed four key partner accounts that accounted for 59% of agency revenue. Developed and managed overall relationships, strategic account plans, and account budgets. Led a multi-functional team of five professionals and three consultants, consisting of marketing, creative, and account managers.

• Authored new up-market brand positioning for a mature product line; increased revenue by 25% in the first year
• Led redesign of identity graphics, collateral and website for a regional product promotions agency; new ad campaign increased revenues 45% and grew client roster 33% in two years.

Education

Quinnipiac University

Master of Science

Organizational Leadership
(leading diverse organizations, emotional intelligence, communication, adaptive leadership, data analysis, ethics and negotiation)
Duke University, Fuqua

Certificate

Advanced Management
(managing change, translating complexity into meaningful insights, understanding business drivers, developing new ways to adapt and lead)
Western Governors Univ.

Bachelor of Science

Marketing Management
(data literacy, customer-focused strategies, digital marketing, consumer behavior, marketing analytics, sales management, branding and content creation)

Contact

Charles Thompson III
Germantown, MD
Cell
Email

Charles Thompson III

innovative.
resilient.
adaptable.
driven.